EN

Next-Gen Fintech Experience

Clients: Linktera

Period: 12 Weeks

Services: UX/UI Design, Prototyping, Marketing Sites, Mobile & Portal Design

A smart finance product built from scratch — simple, scalable, and secure.

Project Overview

Payify is a next-generation fintech platform designed to simplify personal finance management and digital wallet experiences.

As the lead product designer, I was responsible for end-to-end UX and UI, including onboarding, transaction flows, and KYC processes.

Built for Linktera, the MVP version was delivered in 12 weeks and later became part of a broader financial ecosystem supported by a ₺100M investment.

52%

faster time-to-market

Thanks to a lean MVP scope and full design system compliance, Payify’s core product launched 30% faster than comparable fintech builds.

🙌

The main challenge was to craft a financial product that feels modern, secure, and intuitive from the first touchpoint.

We had to translate trust, speed, and clarity into every screen — especially during onboarding and transaction steps.

Our solution focused on reducing user friction while meeting fintech compliance standards, resulting in a product users could immediately understand and adopt.

Role & Scope

This was a solo project. I was responsible for the entire end-to-end design process including:

  
      UX Research & User Flow Mapping
    
      Design System Development
    
      Web Portal and Mobile App Design
    
      Brand & Visual Identity
    
      Marketing Site Design

Note: The product was designed as a white-label solution tailored for Linktera.

Payify Web Interface - UX UI Design for Fintech

Payify Mobile Screens – Financial Product UI Design

Project & Background

With over 20 years of industry experience, and a 5-year design partnership with Linktera, I’ve worked on 20+ financial and enterprise products, often leading design teams or managing the entire UX/UI flow independently.

One of the most influential projects shaping Payify was RubikPara, a previous next-gen fintech product I designed. It laid the groundwork for how I approached simplicity, data clarity, and design language in Payify.

View RubikPara Project

Additionally, my past experiences with institutions like HSBC, YapıKredi, Visa gave me deep insight into the operational realities and expectations in financial platforms.

Marketing & Website

The marketing website was built on Squarespace, allowing for a fast, scalable, and fully branded web presence. Through custom styling and layout tweaks, I extended the platform's flexibility to reflect Payify’s product tone and visual identity.

Built with a mobile-first and conversion-oriented mindset, the site plays a central role in capturing leads — guiding visitors toward sign-ups and contact forms with clarity and structure.

With built-in analytics, lightweight CMS management, and SEO-ready architecture, it became a highly effective launchpad for generating early interest and validating market fit.

  
      Landing Page Design
    
      Mobile Optimization
    
      Site Setup
    
      Light SEO
    
      Launch & Handoff

Payify dashboard overview – fintech platform interface

Webpage displaying a financial services platform called 'Payify' in Turkish. Features an interface mockup with account balances and transactions on a computer and smartphone. The page highlights benefits and contact options for the service.

Promotional image for payment solutions featuring icons and text in Turkish, with a laptop and mobile phones displaying software. Blue and gray design elements.

Promotional webpage featuring digital finance solutions, showcasing two smartphone interfaces with features listed such as digital wallet, online banking, and payment processing. Includes logos of partner companies like Parakolay, Starpay, Rubikpara, and 1000pay.

Webpage screenshot with a form and contact information for Payify, offering electronic money and payment services solutions. Form fields include name, email address, and message. Contact details for offices in Istanbul, Dubai, and the United States are listed at the bottom.

Website homepage for Payify, a leading digital transformation, consultancy, and system integration company. It highlights their achievements since 2011, including partnerships with SAP and SAS. The page outlines their services in financial services, consultancy, and software system integration, along with their global presence in regions like Bahrain, Qatar, and Europe.

A website landing page for Paylify, featuring a modern laptop and smartphone displaying financial management software. The text, in Turkish, emphasizes managing financial needs swiftly and safely. It highlights modules like Mobile & Web Application, E-Money Account, Customer Management, Virtual PF, Transfer, Invoice Payment, and API Library. A call-to-action button is present, along with a section promoting flexible, scalable solutions. The header includes navigation links.

How We Collaborated

From kickoff to launch, we stayed aligned through a fully remote, async-friendly workflow. Daily discussions, iterative feedback, and cross-functional collaboration — powered by the tools we love.

Q & A

It merged strict compliance workflows (KYC, transaction limits) with a minimalist, user-first interface — reducing learning curve and increasing confidence from day one.
The MVP was delivered in just 12 weeks, including all flows, UI components, and a micro-design system — built for future scalability.