Branding for RPA

Creating a future-forward identity for a new-generation RPA consultancy — combining clarity, tech affinity, and business confidence in a unique visual language.

Clients: Linktera

Period: 4 Weeks

Services: Branding, Logo Design, Typography, Stories

Project Overview

Linktera Robotics is a specialized RPA consultancy focused on driving automation in complex business environments. As part of their brand transformation, I was tasked with building a complete brand identity — from strategy and positioning to the visual system.

Our goal was to create a brand that reflected innovation, trust, and clarity — while remaining accessible to enterprise clients. This project resulted in a visual ecosystem that scales from digital interfaces to presentations, print assets, and social media.

Brand Building

Strategy & Positioning:
Clarified the brand’s value proposition as a bridge between business operations and cutting-edge automation.

Logo Design:
Developed a bold yet minimal wordmark that conveys structure, clarity, and modernity — perfectly aligned with the RPA narrative.

Visual System:
Crafted a modular visual language with a futuristic but grounded color palette, grid-based compositions, and dynamic abstract forms.

Typography:
Selected a geometric sans-serif typeface to reflect both precision and approachability.

Motion Language:
Explored animated transitions to enhance perception of automation and flow.

Colors & Typography

Typography Matters
The chosen typeface blends modernity and warmth with confidence and distinction. It’s bold enough to reflect ambition, yet human-centric enough to remain approachable — striking the right balance for a tech consultancy aiming to be both innovative and trusted.

Color Psychology
We chose Cobalt Blue to reflect trust, clarity, and technological leadership — a color that resonates with knowledge, calmness, and confidence. Paired with Space Gray, the palette adds a layer of professionalism and modernity, reinforcing Robotics’ identity as a reliable and future-facing RPA consultancy.

Mottos & Messaging

Robotics’ mottos reflect its core mission: empowering businesses through intelligent automation. These concise statements reinforce the brand’s values — innovation, transformation, and growth — while inspiring clients to embrace the full potential of RPA.

The Result

Designing for impact, globally.
With 15+ years of experience, I’ve helped businesses around the world simplify complexity, embrace automation, and scale through thoughtful design. From enterprise workflows to branding foundations, each project is an opportunity to unlock growth and create clarity.

Whether it’s reimagining a process or building a brand from scratch, my goal remains the same:
Make technology human, and design meaningful.

What They Say

I’ve had the chance to work with visionary leaders and passionate builders. Here’s what some of them had to say.

  I think Kudret is a great teammate with a unique personality of perfectionism which adds to the diversity of the product team.
    — Berkman Çavuşoğlu, Partner at Linktera

    Kudret is a very dependable design partner. His ability to evaluate both current and ideal states made complex decisions simpler.
    — Kıvılcım Hindistan, CTO at Sürat Kargo

    Kudret’s design systems helped us reduce front-end dev time by nearly 30%. His handoffs were so well-structured that iteration cycles dropped significantly.
    — Emre Büyüközkan, CTO at Flick

    Kudret handled the end-to-end design process in a complicated project and took action on many overlooked areas.
    — İsmail Şahan, CTO at Momentup

    Kudret is an excellent person, a good friend, and a really good mentor. He was a pleasure to work with and I learned a lot from him. He deserves all the best.
    — Oğuz Atılan, UX/UI Designer at GT