Retail Delivery

Period: 10 Months

Services: UX/UI Design, Prototyping, Design System, Mobile & Portal Design

Empowering hands-free retail with intuitive, tech-driven experiences.

Project Overview

Investing in the Future of Retail: My Role in the Creation of GoTakee’s Hands-Free Service

As the lead product designer, I partnered with VNGRS to rethink one of the most overlooked pain points in physical retail: carrying your own bags. We introduced GoTakee, a white-label delivery platform designed to liberate the modern shopper.

Smartphone screen displaying a delivery app interface with options for dropping packages and requesting pick-up services.

Problem

Shoppers often face the burden of carrying multiple bags while navigating malls, airports, or tourist hubs. This adds friction to the experience and limits the desire to shop more. Meanwhile, retailers struggle to differentiate through service and miss opportunities to improve satisfaction and retention through added convenience.

Solution

We envisioned a product that would transform passive in-store retail into a hands-free, digital-first experience. GoTakee enables users to scan, drop, schedule, and go. I led the design effort end-to-end, including research, UX flows, UI design, and implementation handoff, ensuring the system served both shoppers and staff.

Three smartphones displaying screens from a package management app, showing options to hand over packages, scan a QR code, and view package details.

Three smartphone screens displaying a delivery app interface. The first screen shows '3 Packages' and a button 'Set Delivery Location.' The second screen is titled 'In-Mall Delivery' with options to select area, place, and delivery time. The third sc

Two smartphones displaying a payment confirmation process. The phone on the left shows a "Payment Summary" with details like amount, delivery time, and location. The phone on the right indicates "Payment Successful" with a confirmation message and an

A screenshot of a delivery management system interface showing a table with columns for Customer ID, Bundle ID, Drop-Off Point, Delivery Point, Assigned Staff Member, Current Status, and Creation Date. The table includes multiple entries with details

Experience

Scan & Register – Users scan a QR code to initiate tracking.

Drop-off – Shoppers hand over bags to store personnel.

Schedule Delivery – Choose time, place, and delivery method via the app.

Track in Real-Time – From warehouse to your hotel, your items are visible.

Pick-up or Receive – At a desk, locker, hotel room, or home.

Flowchart illustrating a complex system integration with various elements. The central arrow signifies data flow. Connected elements include ERP, 3P API, SDK, Verified, Marketplace, Integration, Omnichannel, Payments, Mainframe, Commerce, Mobile App,

Flowchart showing user process for mobile number entry, one-time password input via SMS, information screen guidance, scanning shop QR code, scanning user ID barcode, scanning package QR codes, leading to failure or success notification and confirmat

Impact & Results

By launching GoTakee with a focused MVP scope and scalable design system, we accelerated both deployment and adoption. Shoppers immediately embraced the convenience, resulting in higher session durations and increased delivery opt-ins. Retailers reported smoother operations, while the modular interface allowed quick expansion across malls. Usability tests revealed a 90% task completion rate on first try — proving that clarity and simplicity can redefine retail logistics.

How We Collaborated

From kickoff to launch, we stayed aligned through a fully remote, async-friendly workflow. Daily discussions, iterative feedback, and cross-functional collaboration — powered by the tools we love.

Let’s Build Something Together

With 250+ projects and 15+ years of experience, I help teams turn ideas into beautiful, scalable products.