Travel Platform

Clients: Odamax

Period: 8 months (Contracted Consultancy)

Services: UX/UI Design, Prototyping, Design System

Designing a smarter, faster, and more trustworthy global hotel booking experience — crafted to meet the needs of modern travelers across devices and languages.

Project Overview

Odamax.com is a global hotel reservation platform offering access to nearly 200,000 properties worldwide. As a product designer, I led the UX/UI redesign to enhance usability, trust, and conversion — especially in a market dominated by giants like Booking.com and Expedia.

60%

increase in onboarding conversion

A smartphone screen with a hotel booking app showing. The app is named "odamax" displaying the message "Find hotels easily, book instantly!" against a background of turquoise water and small lush islands.

Key Challengers

Users faced several pain points throughout the experience

  A cluttered interface made bookings slow and confusing
Limited content prevented users from making informed decisions
Basic filtering tools created friction during search
A dated visual design failed to capture attention

Solutions

To address these issues, the design focused on clarity and performance

  Introduced an intuitive UI for faster navigation
Added rich content such as hotel amenities, room details, etc.
Built advanced filters for easier discovery
Applied a modern design system to boost visual engagement

Search & Filter Experience

The new search flow helps users quickly find and book their ideal hotel by refining results based on:

  Location — Region, city, or specific area
Price Range — Budget-friendly filtering
Room Type — Single, double, suite, etc.
Room Type — Single, double, suite, etc.

This redesigned flow improves usability, reduces decision fatigue, and streamlines the booking experience across devices.

Hotel & Rooms

Explore Every Detail Before You Book

Each hotel page on Odamax.com offers an intuitive breakdown of rooms and facilities, empowering users to make confident booking decisions.

  Rooms — Size, amenities, bed types, and key features
Pricing — Current rates, availability, and discounts
Promotions — Special deals and packages highlighted upfront
Booking — Users can reserve and pay directly on the page

This section ensures that guests can explore all options in one place — clearly, quickly, and with confidence.

My Reservation

Track, modify, or cancel — all in one place

The My Reservations section gives users full control over their bookings through a clean and accessible interface.

  Overview — Hotel name, dates, and room details in one place
Management — Edit dates, room types, or add special requests
Cancellations — Cancel with ease, with transparent refund policies
Calendar — Sync trips with your device’s calendar

Designed for clarity and convenience, this feature helps users manage their trips without any friction.

Book—Pay— Success

A fast, secure, and seamless payment experience

  Booking Review — Users confirm hotel, room, dates, and price
Payment — Pay with cards, wallets, or local methods
Checkout — Encrypted and protected for data safety
Confirmation — Booking and payment receipts delivered instantly

This simple flow reduces friction and ensures a confident, hassle-free reservation experience.

Redesign Outcomes

Key takeaways included:

  User Centric — improved satisfaction and retention
Clear — functional interfaces reduced booking friction
Robust — security boosted user trust during payments
Agile Iteration — allowed the product to evolve with user needs

These principles now serve as the foundation for ongoing product enhancements.

45%

increase in booking speed

180+

designed screens

30%

reduction in bounce rate

What They Say

I’ve had the chance to work with visionary leaders and passionate builders. Here’s what some of them had to say.

  I think Kudret is a great teammate with a unique personality of perfectionism which adds to the diversity of the product team.
    — Berkman Çavuşoğlu, Partner at Linktera

    Kudret is a very dependable design partner. His ability to evaluate both current and ideal states made complex decisions simpler.
    — Kıvılcım Hindistan, CTO at Sürat Kargo

    Kudret’s design systems helped us reduce front-end dev time by nearly 30%. His handoffs were so well-structured that iteration cycles dropped significantly.
    — Emre Büyüközkan, CTO at Flick

    Kudret handled the end-to-end design process in a complicated project and took action on many overlooked areas.
    — İsmail Şahan, CTO at Momentup

    Kudret is an excellent person, a good friend, and a really good mentor. He was a pleasure to work with and I learned a lot from him. He deserves all the best.
    — Oğuz Atılan, UX/UI Designer at GT