Delivery Technology Platform

Clients: Flick (Kuwait)

Period: 2 years (Contracted Consultancy)

Services: UX/UI Design, Prototyping, Design System, Mobile & Portal Design

An end-to-end solution transforming delivery operations through advanced SaaS infrastructure.

Project Overview

Delivery SaaS for Your Business – Product Design, Branding & Launch Support

Flick is an end-to-end delivery platform designed for modern businesses. I contributed as the sole product designer in shaping its entire ecosystem — including mobile apps for couriers and customers, a centralized web portal for business operations, and its brand identity. The goal was to turn a logistics challenge into a delightful experience with scalable UX patterns and intuitive UI components. Built with modern no-code and design tools, Flick launched fast, sleek, and fully responsive across devices.

🙌

Flick wasn’t just a website — it was the foundation of an entire digital venture.

From mobile apps to the management portal, from brand identity to user experience, the entire system was built around a single, strategic vision.

We designed a cohesive SaaS product that prioritized speed for couriers, control for businesses, and trust for customers. Through thoughtful design decisions, we simplified the logistics experience and made it scalable across platforms.

38%

faster delivery times

Thanks to the new mobile app, field workers can now follow their routes more efficiently, reducing the average delivery time by 38%.

52%

fewer support tickets

With the new management dashboard, operations teams perform daily tasks with fewer errors and less confusion—cutting support requests in half.

25%

increase user satisfaction

Customer surveys conducted by Flick showed a 25% rise in satisfaction with the delivery experience.

100%

design system compliance

Since all components were built on a unified design system, the development phase was completed 30% faster.

I established a consistent visual language across different modules of the product to strengthen user habits and improve overall usability.

I created user journey maps to simplify the flow and eliminate unnecessary steps.

To optimize delivery operations with a comprehensive and intuitive platform that would improve both efficiency and customer satisfaction.

I prioritized and prototyped the screens where users spent the most time, validating them through early testing.

👋 I'm Kudret, a multi-disciplinary designer with a passion for innovation and problem-solving.

Throughout the design process, I worked closely with the team while also leading and guiding the direction.

Strategic decisions made early on helped accelerate the product's time-to-market and enabled faster adoption by users.

"Working with Kudret fundamentally changed how we think about design in our product strategy. He’s a rare blend of vision and execution — someone who can zoom out to the business goals while zooming in on micro-interactions."

— Volkan Şen, Co-Founder & CEO

Designing for the people on the move meant paying attention to clarity, speed, and zero guesswork.

I focused on crafting an experience that delivery drivers could trust — even on the busiest days.

“Kudret’s design systems helped us reduce front-end dev time by nearly 30%. His handoffs were so well-structured that iteration cycles dropped significantly. Working with him felt like having a designer and a systems architect in one."

— Emre Büyüközkan, Chief Technology Officer

Q & A

No. This was an end-to-end product design effort that included mobile apps (iOS & Android), a business management web portal, and the full brand identity.
Yes. The mobile and web experiences were designed from the ground up — from onboarding to real-time delivery tracking.
Figma for UI/UX, Framer for web, and Notion-based systems for design documentation and handoff.
It provided a seamless interface for delivery operations, improved real-time coordination, and reduced onboarding friction for new couriers and clients.
The initial launch was completed in under 10 weeks with full mobile and web delivery. But the design partnership extended over 2 years — with an intense first 10 months covering core product definition, iterations, and team support.

Collaboration & Iteration

Throughout the process, I worked closely with developers, product owners, and support teams to ensure feasibility and alignment. Weekly design critiques helped shape the final UI, while early usability tests gave insight into micro-interactions and information hierarchy.

Impact & Results

By launching with a clear MVP scope and solid visual hierarchy, the team was able to ship faster and validate faster. Adoption rates were strong, with users spending more time on optimized modules. Feedback was overwhelmingly positive around the usability and clarity of the interface.

How We Collaborated

From kickoff to launch, we stayed aligned through a fully remote, async-friendly workflow. Daily discussions, iterative feedback, and cross-functional collaboration — powered by the tools we love.