Branding for RateLink

Designing a credible and intelligent brand for financial decision-making

Clients: Linktera

Period: 4 Weeks

Services: Branding, Logo Design, Typography, Stories

Project Overview

RateLink is a financial analytics platform designed to help banks evaluate commercial credit risk with confidence. The goal was to craft a brand identity that signals credibility, clarity, and intelligence—three qualities essential in B2B financial decision-making. From color and typography to iconography and layout, every visual element was designed to support RateLink’s promise: turning complex data into actionable insights, through a brand language that feels both modern and trustworthy.

Our goal was to create a brand that reflected innovation, trust, and clarity — while remaining accessible to enterprise clients. This project resulted in a visual ecosystem that scales from digital interfaces to presentations, print assets, and social media.

Scope

Brand strategy & visual identity

UI samples, icon set, brand guide

Logo, color palette, typography

Challenge

RateLink helps banks evaluate commercial credit risk through advanced analytics. The brand had to look credible and clear—serious enough for financial institutions, yet modern enough to reflect innovation.

Approach

We built a strong, tech-forward identity with cool-toned colors, clean type, and an icon system that supports complex data storytelling. The logo combines precision and connection—two arrows forming a sharp, symmetrical mark.

Outcome

A distinctive yet restrained brand that aligns with RateLink’s promise: clarity, trust, and intelligence in financial decision-making.

The Result

Designing for impact, globally.
With 15+ years of experience, I’ve helped businesses around the world simplify complexity, embrace automation, and scale through thoughtful design. From enterprise workflows to branding foundations, each project is an opportunity to unlock growth and create clarity.

Whether it’s reimagining a process or building a brand from scratch, my goal remains the same:
Make technology human, and design meaningful.

What They Say

I’ve had the chance to work with visionary leaders and passionate builders. Here’s what some of them had to say.

  I think Kudret is a great teammate with a unique personality of perfectionism which adds to the diversity of the product team.
    — Berkman Çavuşoğlu, Partner at Linktera

    Kudret is a very dependable design partner. His ability to evaluate both current and ideal states made complex decisions simpler.
    — Kıvılcım Hindistan, CTO at Sürat Kargo

    Kudret’s design systems helped us reduce front-end dev time by nearly 30%. His handoffs were so well-structured that iteration cycles dropped significantly.
    — Emre Büyüközkan, CTO at Flick

    Kudret handled the end-to-end design process in a complicated project and took action on many overlooked areas.
    — İsmail Şahan, CTO at Momentup

    Kudret is an excellent person, a good friend, and a really good mentor. He was a pleasure to work with and I learned a lot from him. He deserves all the best.
    — Oğuz Atılan, UX/UI Designer at GT